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40'z Rock is for the woman who is not afraid of her forties.  She understands aging is inevitable
and she is embraces her transition freely, with style and class.  She is sexy, accomplished and
comfortable in the skin she's in.  We respect her intelligence, therefore, we give her engaging
content to enhance this prime period of a woman's life.  There is no question about it - 40'z Rock!
Women's Lifestyle Magazine